Trusted by leading brands
Approach
We turn data & research
into revenue
We begin by analyzing your customer research and data, and speaking directly with customers and sales teams to understand your business context. This discovery process reveals the key insights that form the foundation for differentiated strategies and campaigns.
Together, we workshop targeted solutions to your most pressing challenges. Once aligned on the path forward, we translate those solutions into an integrated marketing plan designed to accelerate revenue across both acquisition and retention.
Throughout the process, we leverage AI and modern marketing principles to speed execution, reduce costs, and maximize ROI at scale.
This methodology has delivered measurable growth and competitive advantage for some of the world’s most recognized brands.
Solutions
Project-based, lifecycle and operational
solutions customized for your business needs
Go-To-Market
Blueprint
Establish a powerful GTM strategy aligned across your organization
Go-To-Market
Activation
Accelerate acquisitions and engagement with the right customers
Integrated Revenue
Campaigns
Maximize revenue with optimized and personalized programs
Integrated
Revenue Campaigns
Maximize revenue with optimized and personalized programs
Operational
Growth Engine
Set-up your team for success achieving your business goals
Operational
Growth Engine
Set-up your team for success achieving your business goals
AI & Modern
Marketing
Playbook
Drive personalization at scale, omnichannel reach, agility, and measurable impact with modern marketing and AI
Retention &
CLV Growth
Employ proven techniques for increasing annual recurring revenue with existing customers
Testing
Program
Design
Grow revenue and engagement by optimizing your existing marketing programs
Forecasting &
Budget
Management
Align spend to your marketing plan, establish detailed forecasts and optimize marketing performance
Talent
Planning
Ensure your team is prepared to deliver against your goals
Fractional leadership
Flexibility as you grow
Fractional CMO support packages designed for:
Advisory-focused engagements — tailored for small and medium-sized organizations seeking strategic marketing guidance.
Comprehensive growth programs — delivering marketing–business alignment, team leadership, and end-to-end planning and oversight.
Results
Delivering tangible client outcomes
The team at SPARK Marketing has conceived, led and delivered transformative marketing results—not just once, but time and again.
Revenue growth at scale
Delivered consistent revenue growth across SaaS, e-commerce and digital ads businesses, increasing annual recurring revenue (ARR) and customer lifetime value (CLV). Earned multiple President’s Club awards for exceeding aggressive online revenue targets.
Lower customer acquisition costs
Led customer research, launched testing programs and implemented performance dashboards that uncovered opportunities to streamline customer experience and usability, delivering improved close rates and reducing customer acquisition costs (CAC).
Differentiated GTM strategies
Repeatedly reimagined client go-to-market strategies through 15+ digital experiences and 10+ growth strategies—each grounded in customer insight and competitive intelligence—that consistently drove multi-year revenue growth.
Large-scale digital transformation
Successfully led complex, global initiatives in collaboration with product, engineering, sales, and analytics. Aligned 100+ person teams to launch digital transformations and go-to-market strategies for multi-billion-dollar SaaS security and e-commerce businesses.
About
A partnership to empower business growth
Let’s transform your marketing into a powerful driver for long-term
business success.
With over 20 years of experience driving growth for companies like Google, YouTube, and other global leaders, I bring a broad perspective and hands-on expertise that translate directly to results. I’ve led e-commerce businesses to 300% revenue growth, partnered with PwC on large-scale transformations for Fortune 500 companies, built marketing teams from the ground up, and helped launch SaaS security products that became 8-figure businesses.
Having led teams and owned outcomes in complex, fast-paced environments, I understand the real-world pressures and ambiguity that come with driving sustainable growth. That perspective informs how I approach every engagement.
At the core of my work is a deep passion for data, analytics, and research. I believe customer-centered insights are the foundation of effective strategy — and that strategy is what powers impactful execution that scales. A cohesive, measurable customer experience isn’t just a nice-to-have; it’s the engine behind lasting growth.
These guiding principles, shaped by years of diverse experience, continue to drive measurable results for my clients. I’d love to learn more about your business and explore how these proven methods can help you reach your next stage of growth.
Let's Connect
Ready to get started? Let’s Talk!
Schedule a complimentary 30-minute consultation today
Contact
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